CBA, Creative by A.J., is a technically oriented self-motivated creative consulting agency that is able to see the big picture while creating workable solutions for branded content campaigns.
Working experience in a multi-disciplinary beauty company servicing in cosmetic, skincare, haircare, and fragrance brands as well as, beauty retailers in prestige, specialty and mass markets. With skills and services offering intelligent, inspired solutions in areas of beauty, brand strategy, design & art direction, marketing, consumer packaged goods and retail.
Knowledge and capabilities include the following, but not limited to:
DTC and Front-End Web Development
Conceptualize and implement using online platforms such as Shopify, Squarespace and Wordpress
Social Media Strategy
Create original content and design direction social media platforms as well as working with an influencer program/partnership
Digital Marketing & Advertising
Growth in online presence with content development and promotions
Strategic Concept & Development
Deliver presentation materials across a wide range of medium for internal affairs or client acquisition
Graphic Design & Art Direction
Proficiency in Adobe Creative Cloud for content development across platforms for digital and print
Project Management
Planning and overseeing projects to ensure they are completed in a timely fashion and within budget
HatchBeauty Brands
2009 – Current
Began with the company as an independent consultant graphic designer and was hired as Senior Graphic Designer in March 2013, promoted to Creative Marketing Manager in August 2013. Channel focus in mass, professional, prestige and specialty retailers in all categories of beauty including color, skin, nail, hair and body. Customer base includes Walmart, Costco, SAMs Club, QVC, ULTA Beauty, CVS, Trader Joe’s, Target, Boots, Walgreen’s and Proprietary brands. Recently promoted to Consumer Insight Strategist & Internal Marketing Manager in 2019. Throughout the years, the role expanded based on the direction of the business.
Bennett Kreative & Thread Group
2008 – 2010
Under the direction of Owner and Chief Executive Office, worked as an independent consultant Graphic Designer on branding, logo design, line sheets, product packaging & design, product integration, print production, trend forecasting, website design for retail and beauty companies such as Capital Brands, CVS, Japonesque, Gap, Target, Eizou Beauty, Kolmar Labs, Peter Lamas, Pure Beauty and WeLoveBeauty.com. Promoted to Senior Creative Designer in 2009, leading a small design team working on a wide range of clients and project needs.
Over the Years
2006–2008
With a range of work experiences and employers include Junior Drake, Inc. (April 2008), Chase Design Group as a packaging designer (March 2008), Mighty Fine, Inc. now acquired by Mad Engine LLC (November 2007), Disney Consumer Products as an apparel designer (January 2007), key art packaging designer at Neuron Syndicate (2006).